SEO gets you clicked.
GEO gets you quoted.
Traditional search hands users a list of links and lets them choose. Generative engines do the choosing — they synthesise one conversational answer from many sources and name the few they trust. Being inside that answer is the new front page.
GEO doesn't replace SEO; it extends it into the AI discovery layer. The crawlable, authoritative foundation you built for Google is exactly what these engines retrieve from — we tune it for how language models read, rank, and cite.
Three stages. We tune every one.
Query fan‑out
The engine breaks one question into several sub‑queries and searches each separately. We make sure you surface across the whole cluster — not just the head term.
Retrieval (RAG)
Live web and index results are pulled in to ground the response. We keep you fast, crawlable, and Bing‑indexed so you're in the candidate set.
Synthesis & citation
The model writes one answer and cites the sources it trusted most. Answer‑first structure, data, and clear claims make yours the easiest to quote.
A full‑stack GEO program.
Not a checklist of tricks — the same production discipline we bring to AI systems, pointed at AI search visibility. Audited, measured, and tuned engine by engine.
GEO audit & baseline
We test 15–25 buying‑intent prompts across ChatGPT, Perplexity, and Gemini to map where you're cited and where competitors win.
- Prompts
- 15–25
- Engines
- 3+
- Output
- Gap report
Answer‑first content
Front‑loaded answers, TL;DRs, and claims backed by data and quotes — restructured the way retrieval models actually read a page.
- Format
- Answer‑first
- Lift
- +30–40%*
- Adds
- TL;DR · Q&A
Structured data
FAQPage and Article JSON‑LD so your question‑answer pairs are machine‑readable and ready to be lifted as citations.
- Schema
- JSON‑LD
- Types
- FAQ · Article
- Result
- Citation‑ready
Authority & citations
Off‑site mentions in the publications AI engines trust — founder bylines, expert commentary, and original data studies.
- Signals
- Off‑site
- Focus
- Trusted pubs
- Method
- Relationships
Measurement
Citation frequency, share‑of‑voice versus competitors, and AI referral traffic in GA4 — tracked continuously, not guessed.
- Metrics
- Citations · SOV
- Source
- GA4
- Cadence
- Weekly
Technical foundations
Crawlable, fast, and Bing‑indexed — the SEO substrate that AI retrieval still depends on, fixed before anything else.
- Index
- Bing · Google
- Base
- SEO‑solid
- Speed
- Core Web Vitals
AI search already answers a double‑digit share of queries — and the curve is steep.
As of Q1 2026, generative engines handle an estimated 12–18% of English‑language informational queries — up from under 2% a year earlier. Gartner projects traditional search volume will fall around 25% by 2026 as users shift to AI assistants. ChatGPT alone now reaches 800M+ weekly users.
Getting cited matters even without a click — people act on the recommendation directly. And only about 11% of domains are cited by both ChatGPT and Perplexity, so each engine needs its own play. The window to establish authority is open now.
*Visibility lift measured across 10,000 queries in the peer‑reviewed Princeton GEO study (KDD 2024). Adoption and traffic figures: Gartner and industry research, 2026 — estimates vary by source and engine.
Audit. Optimize. Measure.
A short, instrumented program with a written deliverable at every step. Most brands see measurable citation lift within 4–8 weeks of deploying the foundations.
Audit
Baseline your citation share across ChatGPT, Perplexity, and Gemini. Map the buying‑intent prompts that matter and where competitors are winning.
2 weeksOptimize
Restructure content answer‑first, ship JSON‑LD schema, fix technical foundations, and start building off‑site authority signals.
4–8 weeksMeasure & iterate
Track citation frequency, share‑of‑voice, and AI referral traffic. Double down on what gets quoted; retire what doesn't.
OngoingReport
A monthly read on where you're cited, how you compare, and what moved — in plain language your leadership can act on.
Monthly